Visual Identity
Matthieu Baertsoen is a roofer based in Belgium, his business is built around creating or renovating roofs. A guaranteed professional service and excellent quality based on know-how and years of experience.
Mark Origins
We start visual identity work with deep research of the sector and its attributes.
To keep the visualisation clean and simple, we combined roofs with the first letter M.
Mark Construction
Even if all the grids and measurements make sense only for designers, this picky approach allows double-checking everything to make sure that the final logo looks balanced and solid.
Measure thrice and cut once.
Color Palette
The client really wanted to go for an orange look and feel. Looking at the competition this was a good way to stand out of the rest.
Responsiveness
To make sure the logo accommodates and adapts to wherever it is placed, the color and size can be changed. The website, which isn't made by me, is created taking the branding guide into consideration.
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